Supplier Portal
The Supplier Portal connects buyers with suppliers, and enables transactions and information sharing.
Suppliers are able to view pending orders, invoices, and payments, and requests for updated information from their customers, all in one place.
Team
- 1 UX + 2 PM
- 3 dev (including QE)
- Many cross-product stakeholders
Role
Sole UX designer:
- Research & user testing
- Visual, UI, interaction design
- Stakeholder presentations (scope & signoff)
Timeframe
4 months (ongoing)
Business Problem
The existing portal was outdated in both design and function. It was transaction-focused, and not scalable for future feature innovations which were focused more on building a network and community.
The information architecture needed to be reimagined to allow for this growth, and the visual design needed to provide a more modern, unified user experience.
Stakeholder interviews provide vision and roadmap insights
I conducted in-depth interviews with 9 key stakeholders to gather cross-team perspectives on the future of the portal. From these findings, I created several IA proposals and held iterative workshops to narrow down the most successful candidates.
Reimagined information architecture focused content around key user goals
A more modern design needed to unify the many visual styles of our supplier product offerings: marketing sites, email communications, the current portal design, and our buyer-side products.
Redesigned login/signup created a seamless flow from the marketing site to the portal
Refreshed portal design brought together the new IA and the more modern visual style
Driving Measurable Results
As part of these updates, features focused on smart onboarding, enriched supplier profiles, and engaging email communications drove phenomenal results in the first year.
New portal sign-ups increased 242%, the number of complete profiles increased from 6% to 36%, and monthly active users increased by 234%.
“The modern end-to-end experience drives adoption and br> sets us up to build out new revenue streams.”
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